Nominees have been announced for the Banks of Africa Advertising Awards billed for February 23 at the Johannesburg Stock Exchange, South Africa.
Banks of Africa is an initiative to recognise and promote financial service excellence across the continent. It is dedicated to celebrating outstanding achievements in financial marketing and communications.
This year’s event will focus on financial institutions and the advertising agencies in West Africa, East Africa and Southern Africa.
Access Bank, Diamond Bank, Ecobank, Fidelity Bank and First Bank are among the nominees for various categories. First City Monument Bank, Guaranty Trust Bank, Stanbic IBTC Bank, Sterling Bank, United Bank for Africa and Zenith Bank also got nominated. Central Bank of Nigeria and Bank of Ghana were also nominated in the Central Bank category.
The award categories include Outstanding Television Commercial; Outstanding Radio Jingle; Outstanding Digital Advert; Outstanding Experiential Marketing; Outstanding Brand; Outstanding Brand Extension/Innovation; Outstanding Campaign; Outstanding Head of Communications; Outstanding Advert Agency and Outstanding Central Bank. There will also be a special award for Global Recognition to be presented to a banker that has pursued a career to universal acclaim.
Marketing and Communications Manager, Talita Erasmus, said the nominees were selected by a panel consisting of professionals in the media and communications industry. The panel has members from each of the African sub-regions who submitted five nominations per category, which were collated to determine the top five nominees.