Subscription billing, also referred to as recurring billing, happens when a merchant automatically charges a cardholder for specified products or services on a prearranged schedule. A subscription-based billing system can bring your business several benefits that you don’t have with the traditional way of receiving payments. Written in collaboration with PayU, one of Nigeria’s leading online payment solutions providers, here are some of those advantages.

Convenience and regularity
The subscription-based billing system not only offers convenience but also predictability. The biggest benefit for businesses who offer subscriptions is that they can enjoy regular recurring income. For customers, subscription services allow them to pay for the products and services they use with one flat rate. For every subscription service a customer subscribes to, they have one less thing to worry about, which is convenient. Subscription billing also makes it possible for customers to budget more precisely, as flat fees are predictable and easy to include into a regular spending budget.

Customer retention
One of the most time-consuming tasks for any business, which often also requires spending more money, is tracking down new clients and increasing the revenue base. Subscriptions encourage customer retention, thus a subscription-based billing system is an easy way to retain customers.

According to Invoicera who are invoicing system specialists, a subscription-based billing system offers you an extensive range of online payment solutions to choose from. You can select the leading and the most affordable payment systems. You can save on transaction charges by selecting payment gateways with lower rates.

Creating a built-in marketing base
Having a subscription-based business model makes it easy to market to your existing customer base.  Email is still considered one of the most effective marketing channels today. To get new customers you can easily encourage your existing customers to refer people they know without much effort from your side.

By moving to a subscription-based billing system, your business may be able to generate more regular recurring revenue, propelling it into an advantage over competitors still concentrating only on a point-of-sale strategy.