1 Be Unique: 

Everything you put out there is a representation of your brand, from business cards, to letterheads, emails and social media post. Make use of great designs for all your communications. We understand good design is expensive but it is needed to build a great brand. Sites like CANVA also offer free design templates you can make use of.

2 Build partnerships with bigger brands:

A tested and trusted way to increase your brand exposure is by partnering with bigger brands with higher brand exposure and brand equity. These brands have bigger budgets than your small business, a partnership with them will not just help you connect with their target audience, it will put your brand next to theirs on publications. With that, you are already on your way to the top.

3 Use Social Media Like a Boss:

How your business is represented on social media is very essential. Think of this as your free, easy and fast way to connect with your target audience and build a community of followers who believe in your brand. Post every new product on your social media pages, respond to enquiries as fast as possible, offer to help your customers, post quality contents that will keep your brand’s followers coming back.

4 Make good use of prints:

Prints adds tangibility to brands, it helps people have something to hold even when you are not there. It also helps shows you are serious. Print quality business cards that represent your brands, use flex banners and roll up banners at your events and office locations, make custom clothing for your employees. Ensure your use every physical opportunity to build your brand. We at Barton Heyman limited have been helping small businesses like yours create amazing prints at prices that won’t hurt their businesses.

5 Say Thank You:

Customers may forget everything about your business, but they will never forget how you made them feel. One smart way to connect with your customers’ emotions is the use of gratitude. Say thank you to them for using your services, give them gifts and promotional items to put your brand in their daily lives. This is one smart, cheap and effective way to keep your brand in your customers’ hearts.

Always remember: Every great brand started small, the Googles and Apples of today were started in a garage. You can do it. Go our there and be awesome.